For brands that do not have a huge budget, illustrations are a great way to add uniqueness to your brand’s visuals. Using great images, you’ll be able to create designs that will stun your consumers, making your brand even more memorable to them. 

However, not all designers know how to optimize the use of images. If you’re wondering how you can choose the right photos for your design, here are some useful tips:

1) Choose high-quality images

This point should come as no surprise. The quality of your images will reflect the quality and credibility of your products, services, and overall brand. 

2) Beware of stock images

This goes hand-in-hand with the previous point. Stock images can make your design look cheap, uncreative, and generic. This is not the type of brand image you want to establish, therefore beware of stock images and avoid using them whenever you can. If you do not have any other alternative, make sure you edit the stock images to make them a little more unique to you. 

3) Only use images that add value to your design

Avoid placing too many images in your design just because you think it will look great. Adding more elements does not necessarily mean that this will make your label more distinctive or visually appealing. Pare it all down as much as possible and only include things that powerfully communicates the essence of your brand and product. Remember, less is always more when it comes to design.

4) Make it memorable

Avoid using images that are too similar to your competitors since this can lead to your consumers confusing your brand with that of others. Your aim here is to make your brand special and memorable to consumers. Plus, using similar images can also lead to legal trouble that you do not want to get into. 

5) Ensure your images are on-brand

As with any other elements of your design, make sure that your images are equally representative of your brand’s mission, vision, values, and qualities. Images speak louder than words, therefore you do not want to miscommunicate your brand messages by picking the ones that go against your overall image.

Have another view, an anecdote that you would like to share, or just a question for the author? Feel free to comment below!

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